My name is Noah Thorley and I am a motorsport and car culture photojournalist based in Melbourne Australia. I want to document and tell stories through my photos for the current and next generation of car enthusiasts.
Growing up I remember looking through magazines like RACER, Wheels, and Top Gear, and looking mainly at the pictures that were spread over the pages. Although I have enjoyed photography since I was a kid, I was never able to comprehend how those pictures that I had seen in magazines were taken, the techniques, camera settings or even the preparation it took. I never even once thought I could take those kinds of photos. Until I discovered a website called SpeedHunters. The way that the writers of SpeedHunters presented their photographer was like they were taking you with them to the exact spot in which the photo was taken. They made it look easy and it made me realise that through practice and learning, I could take awesome photos of car culture too. This is what this website is partly about, my photographic portfolio and journey that started at the end of 2018.
Although this website is used to show what I learn as I practice car culture photography, its other purpose is to document car culture itself. With the car industry’s imminent electric future already beginning, it will be intriguing to see how the street tuning and Motorsport scenes follow, not only in performance but in aesthetics too. Electric power I think will just add another tool for people to use to express their creativity and talents in the different car sub-cultures. To be able to document the calm before the storm and the storm itself is I think really important, not only to document the change , but for the future generations of car enthusiasts. Although there are plenty of media services like SpeedHunters, Downshift, Super Street, Hoonigan and plenty more already doing this, there will always be holes to be filled, and everyone has a different perspective.
At the end of the day, I want to make people passionate and excited about car culture through my photojournalism. If I'm not doing that, I'm only doing half my job.
So let me share with you, my perspective on car culture.